Manager - Marketing Operations

As a key member of our Revenue Operations team, you will be working closely with our Marketing team to drive data-driven decision-making and operational excellence. You will play a crucial role in scaling and optimizing our Marketing motions across various channels like digital advertising, social media, email, ABM, content, and organic. You will also take ownership of our MarTech systems including HubSpot, and be responsible for its upkeep and continuous development. 

If you thrive in a fast-paced, data-rich environment and possess a unique blend of technical expertise, marketing acumen, and exceptional project management skills, we invite you to join us and shape the future of marketing operations at SaaS Labs.

Qualification:

• Overall 4+ years of experience in marketing operations or a related role, preferably in the SaaS industry
• Bachelor's degree in STEM field

Key Responsibilities: 

• Establish best practices and standards for campaign execution, lead management, and data governance across various channels, including email, social media, and digital advertising
• Ensure accurate tracking and attribution of campaign performance metrics
• Proactively inform stakeholders across Marketing, Sales, and Leadership on insights from marketing initiatives and campaign performance to ensure cross-functional alignment and a data-driven marketing strategy
• Partner closely with SDR teams and Sales Leadership to develop efficient processes for lead scoring, enrichment, routing, and handover, along with enrichment and insights
• Monitor system performance, maintain data integrity, and ensure all systems are working properly by performing regular checks and data cleansing
• Evaluate, implement, and manage marketing automation platforms, CRM systems, analytics tools, and other marketing technologies to support campaign execution, lead management, and performance tracking
• Ensure marketing processes are designed, documented, understood, and followed in a way that drives seamless execution, improves productivity, and minimizes bad or incomplete data
• Continually work to set up systems and processes to extract, enrich, and classify ideal customer persona and support marketing function with intelligence on the same

Must-have Skills: 

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Detail-oriented with a focus on accuracy and quality
• Excellent project management skills with a track record of managing complex projects and driving process improvements
• Exceptional communication and collaboration skills with the ability to work effectively across teams and levels of an organization
• Structured thinking and problem-solving skills to operate in an ambiguous and dynamic environment
• In-depth knowledge of Marketing automation platforms (HubSpot), Analytics tools (Google Analytics), Enrichment platforms (Apollo), and functional understanding of Real-time bidding ad platforms (Google Ads, LinkedIn Ads) and Account Based Marketing platforms (Rollworks)

Good-to-have Skills:

• Knowledge of database languages, warehouses & BI tools such as SQL, BigQuery, and Tableau.
• Experience collaborating with cross-functional teams, such as marketing, sales, and CS, to drive alignment and achieve common goals.

Other essential qualities for this role: 

• A strong data-driven mindset
• Should be willing to collaborate with digital, demand, and content teams to understand campaign effectiveness
• Should be able to create and improve workflows, custom fields, and data flow management processes for Sales and Marketing

Benefits and Perks: 

• Exposure to different functions: The role has a high degree of exposure to cross-functional teams such as Sales, Finance, Product, Engineering, etc., and will have visibility into various aspects of the business and GTM outlook
• High ownership: You will be one of the first members of the function and will, thus, have a high degree of ownership in setting up the Sales team
• Opportunity to learn from the SaaS experts: Will have a high degree of exposure to SaaS sales and ops experts who have scaled SaaS businesses exponentially

There's more...

• Opportunity to work and collaborate with a truly global team spread across 6 countries
• Routine hackathons and learning boot camps to promote knowledge sharing
• Choose your work hours

About SaaS Labs