Developing a Product Led Growth (PLG) flywheel is essential to achieving sustainable scale for a SaaS company. At SaaS Labs, we have always been a PLG-first company with a healthy inbound leads pipeline for our products like JustCall. The role provides a great opportunity for those who want to work at the intersection of Growth, Product, and Marketing functions to develop and perfect a scaled PLG motion.
As a Product Specialist, you will be responsible for engaging closely with prospective users, GTM, and Product teams to boost conversions via low-touch user acquisition channels. This role can potentially translate into an entry-to-mid-level opportunity with Customer Success, Sales, or Growth functions.
Qualifications:
- 2-3 years of experience in customer-facing roles ie; Sales, Customer Success, Onboarding, and Customer Support.
- Exposure to SaaS / Tech businesses (preferred).
Key Responsibilities:
- Qualify and engage closely with qualified leads via email and 1:1 video calls to better understand their specific context.
- Develop a detailed understanding of the lead pool in terms of user personas, industries, use cases, and feature requirements.
- Monitor leads throughout their conversion journey with insights from various GTM (Hubspot, Salesforce, Intercom) and analytics (Tableau, Amplitude) tools.
- Understand the specific context for every lead, reduce their time to value, and remove any potential blockers in their product evaluation journey by sharing additional resources (help articles, collaterals) or ensuring timely connections with support and onboarding teams.
- Identify key product bottlenecks and gaps (including those around content, help resources, and feature documentation) and share regular and structured feedback with the Product team.
- Identify trends around the lead pool (personas, industries, use cases) and share feedback in a structured format with the Marketing team.
- Maintain the highest standard of process adherence and system hygiene. Ensure that GTM systems always reflect updated information on leads and conversations.
- Constantly look for potential process improvement areas and work closely with operations and data teams to ensure increased efficiency in day-to-day operations.
Skills:
- Curious about technology/ product: Willingness to learn technical details and develop a deep understanding of the product.
- Effective communication and listening skills: To understand customer needs, and personas and address any customer questions and issues. The ideal candidate is proficient in both verbal and written communication and is an active listener.
- Process-driven and methodical: Adherence to defined processes and system hygiene to collate and share structured feedback with the right internal stakeholders.
- Collaboration: Seamlessly collaborate with stakeholders to achieve role objectives.
- Critical thinking: Inclination and ability to critically analyze quantitative and qualitative data to synthesize meaningful feedback for Growth, Product, and Marketing stakeholders.
- Understanding of GTM and analytical systems and workflows: In the absence of - a strong willingness to learn the same.
Benefits and Perks:
- Great learning curve - an opportunity to work across varied departments.
- High ownership and exposure to cross-functional leadership teams.
- Opportunity to work and collaborate with a truly global team spread across 6 countries.
About SaaS Labs:
SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).
SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).